Adds to Revitalization of Illinois Avenue
Store joins array of businesses changing the face of Westmoreland intersection
Issue Date: November 21, 2008, Posted On: 11/21/2008
By Silver Hogue
Download PDF (1MB)
Sierra Vista Plaza is buzzing with even more business as Marshalls
opens its latest store at 3434 Illinois Ave.
Oak Cliff residents
braved the long lines and heavy crowds gathered
early Nov. 13 to scope out the merchandise and take advantage
store’s opening day deals. Neighboring clinic Dental Dreams
capitalized on the crowds by setting up a balloon-laden table
flyers, stickers, and toothbrushes on the sidewalk.
One of the nation’s
leading off-price retailers, Marshalls is expected to
attract an influx of shoppers to the 3-year-old, 160,000-square-foot
shopping center, which added an Applebee’s restaurant a year
When we first started working on this property three years ago,
just 4,000 square feet of old office and warehouse buildings,” said
Derek Ferem, of Vista Property Company.
Ferem said things
started to change after Carnival Supermarkets
agreed to put in a grocery store, which is now leased to
Stores want to move into a shopping center that has the right environment,” Ferem
said. “The growing Hispanic community in this area
could be home to successful businesses in the right atmosphere.
This shopping center brings in a great amount of traffic
become a central
point in the community.
These businesses saw that the fastest growing demographic is Hispanic
and they needed to move into the area and thrive.”
The Marshalls store
will add about 75 full- and part-time jobs to the area, further
revitalizing the economic
Illinois Avenue, said
Marshalls representative Thea Houghton. Sierra Vista
Plaza already includes other low-cost clothiers such
Melrose Family Fashions.
When Marshalls is considering a new location, one of the first
things we look for are areas where shoppers are fashion-conscious,
yet valueconscious,” Houghton said.
The store was a big
hit with consumers who showed up on its first day.
I just heard about the opening on the radio and wanted to stop
by and check out all the nice things,” said Dennis Flannigan. “You
some real good things here. Most of my clothes
come from Marshalls.”
As part of its community
relations effort, Marshalls has created local partnerships with
Prevention, the United
Way Campaign, and the Juvenile Diabetes Research Foundation.“
There are some great deals going on here,” said Oak Cliff
resident Savia Siddiqi. “Everyone was
really helpful. I think this is going to
great thing for Oak Cliff.”
Back to news page